beach.fndrsng.com
(Fundraising without vowels!)
These slides are online and interactive, e.g. headcount:
...
"God sure has blessed you with a beautiful farm."
"YES. ABSOLUTELY...
BUT you should have seen it when
He had it all to Himself."
Farming as Analogy
- Your drive is the HARVEST
- Plant carefully, with a clear plan
- Take good care of your crops
- It is hard work, but tools can help
- Can't rush a good harvest
Prayer 1/6:
LORD, you have called us to this work.
May our efforts be pleasing to you.
Use us to plant good seeds in listener hearts.
Guide us in continually honoring our relationships.
Drive Roadmap
Five Roles To Get Right
- Executive Vision
- Pre-Drive Engagement
- On-Air Strategy
- Donor/Volunteer Interaction
- Reconciling Accounts
"The amount we raise
is directly proportional
to the size of the vision."
Executive Role
- Cast a worthy vision
- Winning > surviving
- Hope and Love > Fear and Hate
- Set the goal very thoughtfully
Prayer 2/6:
LORD, you have a plan for us.
Give us insight into your vision.
Help us grow, wisely.
Put the right target in our hearts.
Engagement
- Good drives start MONTHS before
- Day 1 is your report card
- Email Segmentation, Mid/Major Strategy
- This is not a COST, this is CORE
- Chunky vs Postcard vs Text vs Email vs Call
Prayer 3/6:
LORD, help us unite your church body.
Use us to put the right message into the right hearts.
We know that changed lives change lives,
so help us move our listeners towards You.
"Help them smell Grandma's Cookies"
On-Air Strategy
- Feel like a part of something
- When talking don't over-think
- Adjust your sails
- Testimonies create moments
- Have a Strategic Producer?
Prayer 4/6:
LORD, we know that we must ask to receive.
Help us ask with integrity.
Make this act of giving spiritual.
May this drive make givers stronger in You.
Your ministry has a unique mission to reach the people you're supposed to reach.
Honor the preciousness of that interaction.
Donor + Volunteer Connection
- That phone call IS MINISTRY
- Tech hiccups remove warmth
- Long histories of giving
- Small-Market secret is relationships
- Phone > Text and Web
Prayer 5/6:
LORD, use us to connect your people.
May our volunteers be vessels for You.
May our donors be touched by You.
Let Your love show through their interactions.
Reconciling
- 95% will be fine, 5% will be wonky
- Easy to identify, fix, and audit
- A ton of anxiety emerges here
- Process live if you can
- Warm Follow-ups are ministry too
Prayer 6/6:
LORD, let us be good stewards.
Help us honor our donors with diligence.
Give us serenity as we handle problems.
Let us be trustworthy in the small things.
Thanks for Listening
We've helped a ton of drives be successful.
Would love to help you too!
Go ask people about us.